What is the difference between career related learning, education and training in the community?

Career related training

Explain the policy context for career-related learning.

  • The policy context for career-related learning are the 8 Gatsby Benchmarks. They are to provide:
  • A stable careers programme
  • Learning from career and labour market information
  • Addressing the needs of each pupil
  • Linking curriculum learning to careers
  • Encounters with employers and employees
  • Experiences of workplaces
  • Encounters with further and higher education
  • Personal guidance
  • Lord Sainsbury and Sir John Holman were commissioned to write a report regarding Good Careers Guidance. Each point has 10 recommendations as to ‘what works’ and how this guidance can be used to support students, schools and teachers when supporting groups and individuals to make career choices.

Analyses the characteristics of career-related learning in the workplace, education and training in the community.


  • Career-Related Learning in the Workplace 

The characteristics of career-related learning in the workplace are that the learning takes place in a career-based setting and is related to the career. For example, training as a dental nurse takes place in the dentist surgery whilst they are working and is directly connected to acquiring specific skills, knowledge and competencies required to become a qualified dental nurse


  • Education

Education can take place anywhere, but typically at school, college, university or online. Education involves taking time to undertake a series of tasks and or assignments over a set period to demonstrate the understanding gained of a particular subject/s


  • Training in the community

Training in the community literally does ‘what it says on the tin’. For example, if someone was training to be a youth worker, they may choose to train in the community that they want to work in rather than going to college or university. They may need to do 60+ working hours doing the role and gaining experience as they work. Depending on how they view the work once they have experienced it will have a bearing on what the choose to do next


  • Explain the reasons why organisations work towards kite marks for career-related learning

The reason why many organisations work towards kite marks for career-related learning are that achieving a kite mark demonstrates a specific standard that an organisation has met meaning that the services or products that an organisation offers are quality and meet health and safety requirements and any other training and documents completed to a satisfactory standard to warrant a kite mark

Explain the activities used to promote career-related learning

  • Activities uses to promote career-related learning include but are not limited to:
  • Advertising on social media
  • School, college, and university events
  • Job centre events
  • Business recruitment events
  • Posters in community centres, doctors’ surgeries etc.
  • Media promotion TV, newspapers, career focused publications
  • Explain promotional techniques to motivate clients to participate in career-related learning.


  • Expectancy value – motivation is often increased after seeing an advert. Expectancy value is the perceived or ‘expected value’ of completing a task, qualification or attending an event


  • Attribution – After attending an event, learners often create subconscious views and expectations of their results. How they feel about the task and specifically the results will often determine the outcome


  • Social cognitive – how we learn and understand what we learn has a significant effect on our performance and results. We learn from our environment, how we interact with people, how we behave and how others behave and communicate towards us


  • Goal-orientation – We tend to learn more effectively when we have a specific goal or target in mind. For example, we need to complete a job application form today or earn at least £1000 this month. In addition to this goal-oriented motivation is often increased by speaking to others who have the same, or similar motivation in mind or have even exceed our goal to give us more drive to succeed. Mastery of a task often motivates us further too.


  • Self-determination – Often our own intrinsic self-determination drives us to succeed and achieve our goals. If we are determined and focused enough on our own ability and consistently make time and,  take action each day to master a task we will succeed


  • Analyse the benefits and limitations of promoting career-related learning to clients



Some of the benefits of promoting career-related learning to clients are: –

  • That we increase motivation in clients to take the next step in their career
  • We make clients aware of what opportunities are available to them
  • We enable clients to increase their potential both academically and financially
  • A company or university may provide a grant to complete a course



  • Some clients may be put off but the time, commitment and cost of career-related learning so may not take up or complete the course
  • Travel may prevent clients from taking up career-related opportunities
  • Family commitments may prevent clients from pursing career-related opportunities


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